| Five Ways Tobacco Companies Trick You |
Don't BUY IT! Say NO to tobacco advertising
Tobacco companies are looking for a few good lungs - YOURS!!
Studies show that most smokers start smoking as teens. If people don't start smoking as teens, they probably never will. DON'T BE FOOLED! They don't care about your health, they just want your money!
The tobacco industry spends:
- Over $11,200,000,000 billion PER YEAR
- Over $30,700,000 million PER DAY
- Over $700,000 PER HOUR
marketing its deadly products in the U.S. alone, much of this reaching kids.
At this rate, the companies have spent $4,590,277,930 so far this year (April 20th 2004).
Are you outraged by Big Tobacco's advertising tactics? Did you know kids are twice as likely to remember tobacco advertising?
1.) Tobacco companies put ads in magazines, on billboards, and in convenience stores to attract new, young smokers.
Ever wonder why? Studies show that most smokers start smoking as teens. If people don't start smoking as teens, they probably never will. Each day, thousands of smokers quit or die from smoking related illnesses. Tobacco companies need to HOOK new, young smokers to stay in business!
2.) Tobacco companies use young, good-looking models to make smoking look fun and exciting.
Think sticking a cigarette in your face will help you stay thin or make you look more popular? The truth is, SMOKING STINKS. Smoking gives you lots of stuff, like bad breath, yellow teeth, wrinkled skin, and hair that smells like a chimney. Plus you cough like an old engine, and spit up grey mucus. Attractive and sexy? YUCK!
3.) Tobacco companies sponsor car races, rodeos, and sports events to make smokers look like winners.
Most real athletes don't smoke or use chewing tobacco. And thjose that do usually want to quit. After all, cigarettes eventually kill one out of three long-term users. You can't be a winner if you're dead!
4.) Tobacco companies advertise with cartoon characters so young people will recognize their brands.
Cartoon characters don't die from smoking - People do! Talking camels and sexy waitresses won't tell you that smoking causes everything from mouth cancer to hardening of the arteries to fatal heart attacks. They also won't be saying "Over 400,000 people will die this year from smoking our brand."
5.) Tobacco companies use "FREE STUFF" coupons to trick people into buying more cigarettes.
Nothing is free. Someone smoking a pack a day will spend more than $900 in a year. What would you do with all that money? Save for a car? Buy new clothes? Is spending $900 worth a few dollars of "free stuff?"
What Can You Do to Resist Tobacco Ads? Don't Buy It! When you see an ad, ask yourself these questions...
- Who is the ad for? What age? How can you tell?
- What is the ad trying to say about smoking? Is it true?
- Does the ad make it look like people who smoke are mature? Cool? Adventurous? Popular?
- Will smoking really make a person feel better or look better?
- Does the ad make you want to try smoking?
Am I going to be fooled by tobacco ads? OR Am I going to make decisions based on what I know is best for me?
Examples of tobacco ads...
More Tobacco AdsTake Action Now!
Send a free message to magazine publishers urging them to take tobacco ads out of their magazines. Click Here
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